The holiday shopping season is upon us. Based on a 2011 study we found that the first week of October marks the start of the shopping season.
The holiday shopping season is upon us. Based on a 2011 study we found that the first week of October marks the start of the shopping season. That means it’s time to focus on creating your keyword list for both organic search optimization, and for pay-per-click ads. And just as important, you should have a plan in place for visitors entering into your site.
With the current economy, people are more likely to visit your website and view merchandise several times before making a purchase. Data collected from our study last year shows that consumers are increasingly more budget conscious. It may take several days or weeks for a customer to complete their decision to make a purchase. Half of the shoppers wait a day or more to decide on finalizing a purchase.
Here are a few tips to help turn those shoppers who are “just browsing” into paying customers: